Montblanc UK is partnering with Harrods for a Pop-up store from 11th to 24th November.
A digital first for Harrods, passing shoppers will be able to view an extensive selection of artworks from the Montblanc Cutting Edge Art Collection, permanently exhibited in Hamburg, by simply pointing their smartphone or tablet at the specific image that will be displayed in one of the Montblanc Harrods windows on Brompton Road. Within Monblanc’s virtual art and as a first in the UK, Harrods is selling four exclusive products from the writing instrument, watch and haute joaillerie collections.
The Aurasma LitE app can be downloaded for free here .
