Make Seven Dials your ultimate London Fashion Week destination and get a taste of the catwalk this season
To celebrate the arrival of London Fashion Week, Seven Dials – Covent Garden’s shopping village – will be welcoming two new fashion-forward pop-up concepts into the fold from multi-talented accessories designer Fred Butler and the show’s Official Catwalk Lingerie Supplier, Triumph.
Taking up residency on Monmouth Street, the Fred Butler pop-up space will uniquely combine retail, fashion film, exhibition, installations and events opening up Fred Butler’s world to the public for the first time. Famed for wearable sculptures and intricate details, Fred has created pieces for the crème de la crème of female musicians including Lady Gaga’s infamous telephone hat as well as pieces for Nicki Minaj and Bjork. Visitors to the creative pop-up at 53 Monmouth Street will have the opportunity to buy items from Fred Butler’s current and previous collections as well as view her Autumn/Winter 2013 Fashion Film open throughout London Fashion Week.
Nearby at 71 Monmouth Street, Maison Triumph will bring the heritage of the lingerie house to life between 15-18th February, with a unique exhibition space showcasing the success of Triumph’s 127-year history of craftsmanship and style. As well as browsing the latest Spring/Summer apparel collections, visitors to the Seven Dials pop-up boutique can admire modern-take collaboration pieces curated by designers including Matthew Williamson, Louise Gray, Fyodor Golan and Felder Felder and attend exclusive talks from fashion industry insiders from brand ambassador Helena Christensen to the British Fashion Council’s Caroline Rush.
You don’t need to have secured a front row seat to the presentations this month to experience the latest looks in womenswear this season, as Seven Dials gives you a taste of the catwalk with Orla Kiely’s flagship boutique and leading independent brand Unconditional +, who are both showcasing their A/W 2013 collections at Somerset House.
Continue to experience your very own fashion week with a visit to Seven Dials’ leading independent boutiques, including The Cambridge Satchel Company for their collection of colourful, quirky satchels, and cult brand Tatty Devine’s range of original arty jewellery. Poste Mistress is a haven for shoe-aficionados, showcasing designer footwear from across the globe, whilst Orion a must-see for vintage-influenced wardrobe in beautiful prints and feminine fabrics. For more fast-paced fashion, denim styles and wardrobe staples, visit the likes of Urban Outfitters, Diesel, Pepe Jeans, and American Apparel, along with Office Shoes, Superga and Toms for footwear. A trip to Seven Dials isn’t complete without a visit to Seven Dials’ beauty and grooming salons, including celebrity hair care at Adee Phelan, organic colouring at award-winning Karine Jackson and a makeup bag refresh at resident beauty boutiques Mac, Benefit and Bare Escentuals.
There is also something for the style-conscious men in Seven Dials, so be sure to explore the area’s forward-thinking men’s fashion brands, including the recently launched Peter Werth, Musto, Cro’Jack, Foxhall London, Private White V.C. and Gibson London – all carefully selected for shoppers of discerning taste.
Seven Dials is conveniently located near Covent Garden, Leicester Square and Holborn tube stations and promises an original, quality experience that will draw you back time and time again. For more information visit Sevendials.co.uk or find us on Facebook @Seven Dials WC2 or @7DialsWC2 on Twitter.
