Carven Le Parfum have launched a new women’s fragrance which encapsulates the energy and the couture spirit of Carven fashion label. Bringing together the main features of the brand: simplicity, freshness and a captivating charm this scent is a delightful discovery to brighten up your mood this spring regardless of the weather.
What type of lady has been this perfume created in mind with?
She is spontaneous, strong and fragile, all at once. Undeniably elegant, she has some adorable childish awkwardness that makes her irresistible. Under her incredible freshness is the spirit of an unusually determined young lady. She simply has the daintiness and grace of the times gone by merged with a spirit of today.
Carven Le Parfum is a fragrance that certainly leaves its mark in the family of great florals. It opens with the spontaneity of Mandarin Blossom, combined with the delicacy of White Hyacinth. The heart is a somewhat presumptuous floral bouquet built around the seductive composition of Sweet Pea, Jasmine and Ylang Ylang and enriched with sensuous bottom notes of White Sandalwood, Osmanthus and Indonesian Patchouli are precious and woody.
“I wanted to play with the Carven values in a feminine mode: timeless elegance that also seems absolutely effortless. I wanted a fragrance that would resemble a huge bouquet of freshly cut flowers, with temperament and lingering notes of mowed grass,” says Francis Kurkdjian the master perfumer who created the fragrance. He is the man behind several fabulous scents and has his own House of fragrances. As a young man, Francis used to love weating “Vétiver”, launched in 1957 by the Carven Fashion House, which inspired his later career.
Carven is a profoundly modern house, founded by Carmen de Tommaso and also known as “Madame” Carven in 1945, during the ardent post-war era. At the time, it offered women a new perspective on fashion, freeing them of convention and adding to their wardrobe legendary fragrances to complement their attire. In 2009, Guillaume Henry took over the artistic direction of the fashion House and continues to amaze with his qualities as a designer combined with his natural talent for creating real couture looks with affordable ranges.
The polished glass bottle with its fashionable glass like stopper was designed by Tierry de Baschmakoff (Aesthete) to illustrate a contrasting harmony of a blend of genres based on an unlikely balance. Both sleek and modern it shows undeniable charm, while a Carven label around the neck of the bottle imbues it with the spirit of freshness.
Eau de Parfum spray 30ml: £38.00
Eau de Parfum spray 50ml: £55.00
Eau de Parfum spray 100ml: £72.00
Carven Le Parfum will be available from the 5th of May 2013 exclusively at Harrods.
